Be it any business, there are two main hurdles a sales professional might encounter – finding a customer and retaining a customer. And CRM is the key to both.

CRM refers to the strategies, techniques, and technologies that businesses implement to manage, document, and assess customer and customer engagement with the objective to boost sales conversions and build on customer relationships. CRM has helped businesses throughout entire customer lifecycles.

CRM comes with numerous benefits. Here are a few advantages that help drive more sales and create more opportunities:

All your old and new contacts and the information gathered about them (through customer engagement and from external sources like sales-stage history, associated details, attachments, notes and so on) become structured when brought to one CRM platform.

Profile and segment your customers elaborately, be it on demographic, behavioral, professional, attitudinal, or lifestyle data. It helps in streamlining your product and service offerings. It also enables you to retrieve relevant data quickly, without having to waste any time when you need it.

Knowing your customers’ needs and requirements is vital to making your business a success. An optimal CRM software can provide answers to challenges like what your customers want, what they are looking for in your products, how and who they prefer to communicate with and so on. Receiving a real-time feed on customers’ behavior lets you create an impact through your sales and marketing activities. Understanding what your customers like and what they do will give you an edge over your rivals.

Know where your customers are between sales stages. Be it an inactive lead or an existing customer, with a CRM system in place, you will be aware of precise purchase stages and become capable of planning your campaigns with desired precision.

Build an integrated in-house team from different departments and keep them informed about specific developments using Customer Management software. With the right CRM business management software, you can identify the right resources, assign tasks to your professionals, and track task statuses. You can optimize your efforts, save time, respond faster, eliminate redundant functions and shorten time-consuming tasks.

Understanding the nature of small and mid-segment businesses, and their CRM needs, Auric Technology has designed its CRM software, Auric Prospector, with traits that create a smooth sales lifecycle.

Cross-selling usually occurs when sales representatives have a number of products that might benefit a customer. Fields that cross-sell predominantly include the financial and the banking services industries.

Stay in touch with your customers and maintain certain etiquettes. This is one of the best CRM techniques for small, mid or big businesses to propel cross-selling.

There are different benefits of cross-selling, like leverage and efficiency ensuing from one supplier for various products. The single-source advantage is evident in consulting services, especially because joint operations can be a cause for blame and confusion. It can stop only when one single firm is involved.

Of course, even with most firms trying to cross-sell individually, obstacles do arise. Here are some of them:

The most vital aspect of effective cross-selling is customer requirements. Cross-selling works because it can meet customer needs. To understand customer needs, CRM plays a role of paramount importance. Properly implemented, a CRM system provides a 360-degree view of every customer by using all the records of communication with your enterprise.

Auric Prospector is an On-Demand CRM software, which does not require you to invest in IT infrastructure and networking hardware. At Auric Technology, we host it on our own server

Every business has to create a product which succeeds in the market. The one with the most consistent performance over its total life cycle usually competes well. To extend your market footprint through product sales, a multi-dimensional approach is necessary. The entire company’s functions come in to play, be it development, production, marketing, sales, logistics or anything else.

In that context, the mid-market is a sea of opportunities, where vendors play an important role. Some companies offer intelligent platforms for customer engagement. However, with dynamics steering the markets nowadays, the definition of CRM (Customer Relationship Management) is changing.

Retailers have to shed the one-size-fits-all philosophy. They should try and connect personally with customers who can gain through sharing of information. Companies need to influence purchasing decisions for profitability and revenue growth.

By offering intelligent solutions through customer engagement, companies can provide:

It ultimately makes shoppers and investors feel gratified, leading to significant ROI within few weeks of implementation.

Gain momentum in your target market with a reliable, flexible, and scalable CRM solution like Auric Prospector. Hosted on Auric Technology’s own servers, the CRM software is a great mid-market resource for small & mid-size companies.

The game of selling has changed drastically over the last few years. Customers are now smarter. They know their needs, and they know them specifically. Improved technology, high-tech services, and abundant options have made customers capable of buying exactly what they need.

Customers have the upper hand and they are in no hurry to make a purchase unless they spot the value they want in products and services.

Quality is definitely important for customers, but it’s the trust factor that has largely influenced buying decisions since the birth of commerce. The idea of collaborative sales banks on that undeniable fact. Unlike traditional selling, the method is customer-oriented. Sales and marketing professionals research, learn, and gain deeper understanding of what their customers want and how to approach the market.

Identifying customer’s needs, behavior, interests, problems, risk tolerance, financial capability and other traits will let you extend inferred solutions. Understanding the prospect’s business, personal goals, and constraints equips you to communicate effectively, in a way that is meaningful to them. This leads to relationship building, as well as higher sales conversions.

Benefits of Collaborative Sales

It is clear that collaborative selling is a mutually profitable situation, one that provides increased security to both parties. Auric Technology’s CRM and Safes Force Automation software, Auric Prospector, gives the opportunity and acts as a platform to try your hand at collaborative sales. It can indeed fetch you short-term benefits like channelized marketing, efficient business processes, higher ROI, and long-term benefits like lasting customer relationships and repetitive sales.

With Auric Prospector, your sales professionals will discover how to create a customer who will buy or invest.

While CRM software products are accepted and implemented widely by enterprises, they need to use exactly what helps them best. Today, many organizations expect to find the competitive edge by investing in small business CRM.

CRM systems come with centralized and comprehensive information. The systems provide quick access to relevant data, record updated information, manage marketing campaigns, assign and track tasks, generate reports and so much more. CRM applications are popular, as they enable companies to create effective strategies and reorganize their focus on customer satisfaction. In short, CRM is a complete package to lead a company to success, helping out professionals from sales to customer service.

The best CRM, be it for a small business or a big organization, should maximize CRM value and create competitive advantage. Although pitfalls are common, the following points will prevent them from affecting your business:

Ensure that the software is accurately integrated with your business applications. There should be no untimely breakdowns or data inconsistency, which might cause slip-ups and negatively impact business functions.

A large number of customers communicate through emails and they expect quick responses from professionals. A significant feature incorporated in Auric Prospector minimizes the time devoted to interaction.

Learn the software installed in the systems. Be adept at using its features and know the benefits in order to put the application to full use. Knowing the CRM tool better will make mundane and complicated tasks easier in the long run. If the platform is familiar to users, it is definitely one of added advantage. Besides, Auric Prospector is a solution delivered through a web browser, which makes learning the CRM software much easier.

Full-fledged training is indispensable for understanding the know-hows of the software. A company like Auric Technology that gives end-to-end training and support is ideal to maximize the value of data and the CRM software system.